Clan Charters is a family run yacht charter company operating on the West coast of Scotland. Clan Charters offering quality sailing yachts to charterers looking for a scottish sailnig holiday and pride themselves on offering quality yachts, friendly service and Brilliant Scottish Sailing.
Design Hero was asked to rebrand Clan Charters to increase brand recognition in the busy market in Inverclyde and Argyll & Bute, a market saturated with other yacht charterers.
The purpose of refreshing Clan Charter's brand image was to increase the brand recognition within it's market, especially in Inverclyde and Scotland as a whole, where competition in the yacht chartering market is fierce. Design Hero discussed the core brand values with Clan Charters, which were decided to be Scottishness, friendliness, quality of service
Design hero redesigned every piece of company stationery to match the new brand image, as well as designing various promotions for magazines, online banner advertisements and promotional leaflets and flyers. This stationery is sent to clients in Greenock, Glasgow, Inverclyde and even further to Clan Charter's international charterers.
Standard size, premium gloss finish
Branded poloshirts for greeting clients at handovers and corporate events
The Website required Design Hero to present all information necesary for charterers to make a booking in a way that tied in with the newly refreshed brand image, while reducing paperwork and enquiries for Clan Charters in Inverclyde, Argyll & Bute and beyond. Strong use of photography and colour were used to promote the brand.
