ScotYacht charters is a new yacht chartering business with two of the largest charter yachts on the West coast of Scotland.
Design Hero was asked to create a strong and bold brand identity which would represent this new yacht charter business
The brand was to reflect ScotYacht Charters's core values of innovation and a focus on quality. The logo was simple but bold with a chunky font to inspire trust in scotyachtcharters, with a play on the shadow on the A to form a house icon, immediatley converying the industry in which scotyachtcharters operate.
The Website required Design Hero to present all information necesary for charterers to make a booking in a way that tied in with the newly refreshed brand image, while reducing paperwork and enquiries for ScotYacht Charters in Inverclyde, Argyll & Bute and beyond. Strong use of photography and colour were used to promote the brand.
Design Hero designed the site around the ScotYacht Charters brand presenting information to potential charterers such as yacht specifications, cruising areas, prices, terms & Conditions and potential itineraries. This enabled Clan Charters to reduce time spent dealing with enquiries by presenting the information online and reduced the amount of hardcopy paperwork recieved by Clan Charters in their offices in Greenock.
